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Owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. The creative potential for the fusion of sound and motion pictures, color, text, music, effects and dialogue ensures advertising has a high impact on viewers. It gives access to vast audiences, and can raise awareness very quickly. It appeals to the sense. It is very convenient and effective to demonstrate the product on television. High attention is possible due to the combination of sound and visuals. It is a very powerful media in building up the image of the product.

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